85% of consumers purchasing behaviors are unaware

Traditional market research analyzes the rational part of consumers’ decision-making processes; neuromarketing determines their emotional involvement

Traditional marketing strategies are evolving in the direction of neuromarketing.

Its purpose is to analyze the irrational processes of users before, during, and after the purchase of a service.

In fact, the rational part of consumers’ decision-making processes corresponds to only 15% of the shares, while the remaining 85% of purchasing behaviors are unaware.

Analyzing what lies behind this percentage is the priority of neuromarketing and makes the difference to your company’s success.

How does Neuromarketing work

Neuromarketing teaches us that you must offer a qualitatively good product and know how to sell its image.

You should ask yourself: why did the consumer choose that product?

It is about understanding which persuasion techniques you could use to exploit the “weak points” of the human psyche.

Specifically, neuromarketing acts on three aspects of the consumer’s brain:

• Caution;
• Emotion;
• Memorization.

The starting point is that 66% of consumers feel treated only as a number; the same percentage expect companies to understand what their customers need.

How do companies use Neuromarketing?

The value of neuromarketing has increased as companies have shifted their product sales to the Internet.

A study by Mordor Intelligence indicates that the global neuromarketing market was valued at $ 1,158.37 million in 2020, with an estimation of $ 1,896 million in 2026.

Here are some areas where companies already use neuromarketing:

• Neurobranding activities;
• Product design;
• Customer experience;
• Retail;
• Experience and online monitoring.

Before starting a neuromarketing campaign, however, you need to know the status of the online reputation of the brand or product in question.

To build an effective neuromarketing campaign, it is good to contact ReputationUP professionals.

Knowledge in Online Reputation Management allows you to manage and optimize the brand image.