A negative review causes a potential loss of 22% of customers

A company with a bad reputation can even go bankrupt

Digital reputation is the perception that others have of you or your brand.

The online reputation of a company or service is built thanks to the experience of the user, and therefore it may or may not affect the purchase decision.

A bad digital reputation can influence not only your company, brand or service, but also in the worst case, your friendships, family and close circle.

ReputationUP has developed an extensive guide about digital reputation and the best way to manage it.

How to take care of our digital reputation

Let’s see, every one of us leaves a mark throughout life.

On the internet the exact same thing happens, the only difference is that it never forgets.

An example can be a bad experience or action that you have had in your past, and that affects your present work or personal life.

That is why you must bear in mind that you can exercise the Right to be Forgotten.

Digital reputation in companies

At company level, a brand must consider the following aspects:

• Knowing your audience;
• Monitoring social networks;
• Defining a strategy;
• Creating positive content.

“Your brand is at risk of losing 22% of its income if the potential customers find just one negative link on the first Google page”.

If three negative reviews appear in a search query, the potential for customer loss increases to 59,2%.

The digital reputation of a company generates the trust of network users.

In other words, if a company has a bad reputation, it risks losing sales and even going bankrupt.

Consequences of having a bad digital reputation

There are many factors that risk the digital reputation of a company, such as fake profiles.

Negative reviews of your product or service from different users can generate a bad reputation and significantly lower your sales.

If there is a bad review on the search engine, you lose credibility.

Building a good corporate image can take years, while a negative image can be produced at the speed of light.

For more info and contacts:
⬇
Contact us • ReputationUP
@reputationup