Advanced Online Reputation Management Guide
Analysis, Tools, And Strategies To Boost Your Business Online
I will show you advanced Online Reputation Management (ORM) tools and strategies.
If your goal is to monitor, measure, and improve the online reputation of your business, you will love this guide.
Well, let’s get into it.
Why It is Important to Take Care of Your Online Reputation
Let’s immediately take a look at some interesting infographic.
70% of consumers don’t buy from companies that have 4 or more negative items (on brands, products and services) in Google search results.
Online Reputation Management Funnel
I want to start this guide by revealing the four crucial phases of Online Reputation Management Funnel: the cleaning phase; the monitoring phase; the protecting phase and the improving phase.
What is Online Reputation
According to the most renowned English dictionaries, reputation is the opinion that people have about someone or something (offline): what they think of you at home, at the office, at the bar, and wherever you are known.
We talk about online reputation when the concept of the estimate is transferred to the web.
The whole Online Reputation Management Funnel goes through 4 crucial phases:
1) Reputation Cleaning
Instead, it often happens that fake news, confidential information, images, videos, and content that should remain private end up in the hands of the network.
ReputationUP removes any harmful content — links, photos, videos, comments — from the entire internet network (search engines, social networks, forums, deep and dark web) in 24/48 hours.
2) Reputation Monitoring
Monitoring is used to measure, control and analyze the online reputation.
But only a monitoring tool allows you to determine the Reputation Score, i.e. the percentage of positive net brand sentiment generated by your name on the web.
On a scale from -100% to + 100%, the higher this value, the better your reputation.
And since I like to provide a concrete answer to the question “how to monitor the online reputation”, allow me to suggest the use of RepUP Monitoring Tool.
3) Reputation Protecting
As I said, with the RepUP Monitoring Tool it is possible to intercept in real-time any negative content (fraud, corruption, money laundering, counterfeiting…) posted against your brand on the web.
ReputationUP sets up a 24/7 monitoring system for certain keywords and a series of filters (country, language, media, etc).
Then, you receive an alert via email whenever the System intercepts one of the following negative contents on Surface Web, Deep Web, and Dark Web.
4) Reputation Improving
To build a good reputation — in addition to the cleaning, monitoring, and improving phases — ReputationUP has developed a certified Reputation Improving system.
This is a specifically tailor-made positive reputation strategy which is developed through:
1) Lead Generation, UX, and UI
2) Content Marketing
3) SEO Management
4) Social Media Management
5) Brand Building — Outreach
Only a synergistic combination of these 5 levers of Digital Marketing can guarantee control of the first page of Google with the positioning of positive results.
Read the complete guide.
