How a small company in Castelfranco Veneto became a world leader in online reputation
In fifteen years, ReputationUP has opened offices worldwide and has patented its monitoring software.
Although beginnings are never easy, Andrea Baggio, European CEO of ReputationUP, had clear ideas. A symbol of what his company is today: a leader in online reputation management and the Right to be Forgotten.
Creativity and hard work have made the small company, based in Castelfranco Veneto, a world benchmark in online reputation.
The beginning of ReputationUP
ReputationUP was born from a broader business group working in Cybersecurity and Forensic Analysis for 28 years.
In 2005, Andrea Baggio and his friend and CEO America, Juan Ricardo Palacio, decided to incorporate a forensic analysis and Big Data service.
The company evolves into the online reputation, and the brilliant start of ReputationUP requires its CEO to open a headquarters.
“The charm and prosperity of Castelfranco Veneto were the two reasons why I started there”, discovers Andrea Baggio.
ReputationUP was taking off, in the city of the Veneto region towards the rest of the world.
Information, the most valuable asset
The partners (that is how they refer to the clients) previously came there to recover data, but reputation gains strength in the online field.
“The turning point occurs when we realize that information is worth more than money,” says the CEO of ReputationUP.
The negative situations that personal or business brands face trigger not only economic but also reputational crises.
“Since then, protecting reputations has become our main objective,” adds Andrea Baggio.
To this day, every gesture or word resonates, in an amplified way, in digital media.
Brands are now aware that image has an impact on consumers, and consequently, on invoices.
The CEO and his team start online reputation management as a circular concept, including monitoring, cleaning, protecting, and improving.
“This is our value: accompanying our partners in each phase of online reputation management”, declares Andrea Baggio.
The international growth of ReputationUP
ReputationUP, proud of its origin in Castelfranco Veneto, has begun its expansion worldwide.
Europe, Latin America, the United States, the Middle East… The growth of ReputationUP has no end.
The company’s success reaches one of the most critical projects of Andrea Baggio, at a professional level: to patent an online reputation monitoring software.
The RepUP Monitoring Tool is used to monitor what is said on the web about a brand.
“The ultimate goal is to reverse the initial course of a partner, spreading a winning image”, concludes Andrea Baggio.
Currently, the company helps organizations, professionals, VIPs, and administrations.
Online reputation is a sector that will continue to grow, as ReputationUP has done.
What was once a small company in Castelfranco Veneto is today a global leader.
