How to monitor social networks?
Here’s how to monitor the top five networks.
With social media monitoring, you can measure the following indexes on Facebook:
- Reach: number of people who have viewed the publications, divided into organic mode and paid posts;
- The number of users: find out how many people have interacted with your page.
For example, see the days and times when your publications work best, according to likes or comments;
- Click rates: it works like email marketing, and the company can see the number of clicks that their links have received, open their images or video reproductions;
- Engagement: interaction (comments, likes, or shares) of the audience with the company’s publications.
The ‘like’ is the first step of a user, who no longer interacts as the one who shares the content.
In addition, Facebook offers the possibility of sharing feelings with the buttons ‘I love’ or ‘It makes me sad’. The comment is the most vital tool to give an opinion;
- The rejection: is the negative data your company registers on Facebook.
Users manifest this by hiding company posts from their feeds or reporting a post as spam.
According to HubSpot, 93% of businesses are active on Facebook.
By monitoring Twitter, you can find out how the following metrics work:
- Tweets: the total number of posts in the company feed can be viewed on the company’s Twitter home page.
You can find out which is the outstanding tweet of a particular period;
- Impressions: number of views a tweet has obtained;
- Visits: number of visits received by the profile in a given period;
- Mentions: number of times the account has been mentioned in a post.
Similarly, you can find out which was the most viewed mention on the Twitter network;
- Followers: users who follow your account. You can see which new ones you have won over some time.
Also, know your outstanding follower, the one with the most followers. This is an opportunity because it can be a potential client or business influencers;
- Clicks: number of clicks on a shared link in a post;
- Retweets: times a post has been shared;
- Favorites: number of ‘likes’ that a tweet has achieved. With Twitter monitoring, you can find out the engagement of the posts.
That is the number of likes, retweets, responses, or clicks.
To understand how your company’s Instagram posts are performing, you should analyze the following metrics:
- Impressions: number of times a post has been viewed;
- Reach: number of people who have seen a post;
- Engagement: the amount of likes and comments on a publication;
- Saved: number of times a company’s post has been saved.
Likewise, you can know the impact of the stories.
In addition to impressions and reach, which work like posts, you can analyze the:
- Clicks to back: number of users who returned to see a story;
- Clicks to forward: number of people who clicked to view the next story;
- Exited: number of individuals who left your company’s stories;
- Responses: Number of responses a story has received.
Instagram offers the option to create a professional account, choosing a category and description of your business.
YouTube
YouTube offers the following metrics to be analyzed:
- Views: number of times a video has been played;
- Playback locations: the company can know from where the video has been viewed;
- Traffic source: used to discover where the views of a video are coming from;
- Audience retention: this data reveals when the user has disconnected from the video.
How many minutes or seconds have you been viewing the content.
This social network connects in an audiovisual way with influencers and potential clients. The brand can customize and design its channel, also measuring SEO traffic.
LinkedIn is the largest professional network, and it is essential to monitor it with the following metrics:
- Profile views: who has viewed your profile;
- Post impressions: who is engaging with your posts;
- Search Appearances: How often your business appears in search results;
- Followers: number of users who follow your account;
- Recommendations: quick interaction of people such as ‘Support’, ‘Love’ or ‘Interesting’;
- Comments: this is the modality in which users express their opinion.
The study of metrics allows us to understand the audience and is a roadmap to improve results.
Social media monitoring tools break down results by age, location, and time to better understand your audience.
