Reputation management is the main key to success for 97% of entrepreneurs

LEGO Group, Rolex and Ferrari are positioned as the three companies with the best corporate reputation, worldwide

Corporate Reputation is the image that a company projects, and the public interested in the brand, perceives.

This concept is an intangible, which can be managed to avoid a reputational crisis and achieve business success.

The reputational status of a company causes a customer leaning towards it, or, on the contrary, going to the competition.

ReputationUP has developed an extensive guide about corporate reputation and its value among brands.

Importance of corporate reputation

Corporate reputation is the most important business value.

97% of entrepreneurs believe that reputation management is the key to their business success.

Why is corporate reputation important?

• Forms a strategic digital identity, according to your brand;
• SEO indexing;
• Manages the image and reputation of the company, before having a hard impact on it.
• It faces the problems affecting the business areas.
• Handles the haters, with speed, kindness and online presence.

ReputationUP uses RepUP Monitoring Tool to scan the Web, looking for information about your company or your competition.

Cases of corporate reputation

The latest ranking, conducted by Statista, gives a score of over 100 to the companies with the highest reputation value.

In 2021, LEGO Group, Rolex y Ferrari are ranked in the top three, followed by Bosch, Harley-Davidson, Canon, Adidas, The Walt Disney Company, Microsoft y Sony.

Corporate Reputation is the image that a company projects, and the public perceives.

On the one hand, corporate reputation management prevents reputational crises, which generate economic losses.

On the other hand, it is ahead of the competition. A good corporate reputation makes the difference with other companies.