ReputationUP, the first online reputation management company in the metaverse
By 2024, spending on virtual and augmented reality worldwide will reach $72.8 billion vs. $12 billion in 2020
The metaverse is a connection of worlds through virtual reality and augmented reality, which seeks to increase the interaction between online users.
The goal of the big brands is to create a digital ecosystem similar to reality.
This universe will be a personal and business challenge, where companies will have to manage all areas, including their image.
ReputationUP has produced a comprehensive guide about the metaverse and its application in companies.
The group has updated its services based on the new reality and is the first company worldwide in online reputation management in the metaverse.
El team is responsible for the caring of corporate reputation, a través de four phases: cleaning, monitoring, protection, and improvement.
Investment in the metaverse
Since the end of 2021, this concept began to be heard more socially.
Likewise, the financial and technological sectors know the new stage that the Internet will experience with the latest ecosystem.
Total VR/AR spending worldwide is estimated to reach $72.8 billion in 2024, from $12 billion in 2020.
When will the metaverse be available?
Meta is already working on its metaverse, with no release date.
Users can now enjoy other virtual reality modalities, such as Horizon Worlds, which runs through avatars.
Otras opción es la plataforma Decentraland, donde los usuarios pueden interactuar y adquirir bienes, gracias a los NFT y Ethereum Blockchain.
Another option is the Decentraland platform, where users can interact and acquire goods, thanks to the NFT and the Ethereum Blockchain.
How the metaverse will change marketing
The metaverse will seek to attract, retain and secure the brand against the competition.
The new universe will modify strategies in e-commerce, influencer marketing or reviews.
E-commerce
The metaverse will unite traditional shopping and e-commerce to define the new electronic commerce.
The goal of the metaverse within e-commerce is personalization.
Brands will offer customers the desired products at the expected time.
The purpose is to achieve a higher conversion rate, increasing sales and decreasing returns.
Interactions with 3D/AR content products show a 94% higher conversion rate than items without 3D/AR.
Influencer marketing
The future of influencer marketing is based on creating an avatar and collaborating with brands already part of the metaverse.
This is linked to the emergence of new followers and haters.
Reviews
Reviews will evolve from inserting a rating and writing comments to build communities.
Positive opinions and criticisms will arise in the metaverse.
There is a possibility that communities add new members to direct their negative comments towards the same target.
The focus of companies will be to turn customers into advocates and the community into collaborators.
ReputationUP is the first company in the world to manage online reputation in the metaverse.
The company helps clean, monitor, protect and improve digital reputation.
Premium services are aimed at companies, professionals, VIPs, and administrations.
