The response time of a customer on WhatsApp is 90 seconds, compared to 90 minutes for an email

The opening rate of WhatsApp is one 99% versus 56% of email marketing

WhatsApp marketing is a digital marketing strategy that uses instant messaging on the WhatsApp platform to send messages to potential customers directly and quickly.

ReputationUP has produced a guide on this digital marketing format, with 2 billion monthly active users worldwide.

The benefits of WhatsApp for your business

• Sending mass messages to potential customers;
• Creation of automated messages that are sent at specific times;
• Contact with customers in real-time: the immediacy of communication between the user and the company;

The response time of a user on WhatsApp is 90 seconds, compared to 90 minutes for an email.

• Minimum cost: lower than other marketing investments and even free, in the case of WhatsApp Business;
• Variety of content formats: the App allows you to send messages, images, videos, and audios;
• Brand positioning: through instant messaging, remain in the consumer’s mind before the competition.
• Ease of communication by the internal team;
• High conversion rate.

WhatsApp marketing has a higher open rate (99%) than email (56%) and interactive voice response (IVR) (72%).

What is WhatsApp Business?

WhatsApp Business was created to help users sell their products or services through the App.

The App offers many opportunities for marketing, customer service, and sales.

Some of the advantages of this application are:

• Adaptability for companies of any size;
• Economy: can be downloaded for free;
• Sending messages to all contacts at once;
• Mobile content: for greater accessibility and speed, you can create a catalog with images, include CTAs and generate short links to share;
• Link with WhatsApp Web;
• Create groups with different members and set additional permissions for them.

What is a WhatsApp campaign?

A WhatsApp campaign is a marketing campaign that harnesses the power of the messaging App and its users.

The App sends text messages, images, and videos to clients or potential clients.

WhatsApp allows a company to follow leads and customers during the sales and post-sale.

How to send campaigns by WhatsApp?

You can use WhatsApp to send marketing campaigns by following these steps:

• Choose the contacts from the database to whom you want to send the WhatsApp;
• Define the message: offer, discount code, product updates;
• Add value to the content and add the multimedia format to make the message more striking;
• Shipping: It will depend on whether you use WhatsApp Business or integrate an instant messaging platform, which allows greater reach and speed.

ReputationUP can advise you on each WhatsApp marketing step until you reach your goal.

The company has more than 20 years of experience managing the online reputation of companies, individuals, and administrations.